Discover & Express Your BrandStory
Four Ways to Engage with Stories That Work
BrandStory Quick Start
Three-hour facilitated session with your Leadership Team includes a BrandStory Audit, Brand Values Identification, and a customer Reward Statement.
Outcome: A written report with Branding implications and recommendations.
Bonus value: your team receives the complete The 5 Step BrandStory Guide to use internally and externally with all brand stakeholders.
30 days of personal phone and email support to answer questions and on-the-spot advice.
Full-day facilitated workshop with Leadership and customer-facing personnel to complete a BrandStory Audit, BrandStory Inventory, Competitive BrandStory Perception Scan, Brand Values Identification, and BrandStory Marketing Communications Guide.
All report documents finalized to client satisfaction along with recommended next steps for Branding, naming, logo, tagline, and content strategy. Stories That Work offers design and creative resources or works with your agency to execute the agreed direction for the brand.
BrandStory 360° Execution
Intensive engagement includes all internal brand stakeholders and a sampling of customers or clients and prospects resulting in a new brand launch, brand re-stage or, a brand update.
BrandStory Audit, Brand Values Identification, with each value support by a “proof” story.
A Competitive BrandStory Scan: Image/Perception Analysis of direct competition & implications for your Brand.
BrandStory Marketing Communications Guide
(Target, Desired Action, Barriers, Reward, Support).
- “On-Strategy” benchmark for all communications content
- BrandStory in narrative form
- “On-Brand” benchmark for all product/service offerings
- All design elements, and communications content
- Naming, Re-naming, tagline development
- Logo, icon, tagline design
- BrandStory Lifecycle Management