• DISCOVER YOUR BRAND STORY

    Every Brand Has a Story. Tell the BrandStory Only You Can Tell.

    Start by asking what does your brand fight for? And why?

  • GERRY LANTZ DISCUSSES THE POWER OF YOUR BRANDSTORY

    Watch Our Intro Video

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  • DUMP THE USUAL B2B BLAH-BLAH

    Stop Thinking "Messaging" and "Content". That's Just Talking AT Your Customer.

    Tap the power of your BrandStory for authentic connection and sales.

  • CUTE DOESN'T CUT IT IN B2B SALES

    C'mon. How Can a Brand Have a Serious Selling Story?

    Because it's a hero who helps customers overcome obstacles and seize opportunities.

  • ALL BRANDS ARE IN TRANSITION

    Stories That Work's Narrative Tools Help B2Bs and Non-Profits Prevail in a Hard-Knock World

    Liberty and Cheesesteaks aren't the only big ideas to come out of Philadelphia.

  • STORIES OUTPERFORM FACTS

    Economic Decision Makers Not Only Buy What You Do, But Also Who You Are

    BrandStory shows what it's like to work with you — a quality not usually expressed as a number.

  • MOST B2B BRANDS ARE BALONEY

    Enough with "Innovative Solutions," "Customer-Centric," "Integrity" and Whatever Same-Old-Same-Old Cliché Your Industry Spouts.

    Stand out with the freshest language (and truth) possible. It's possible.

 

Start with Belief. End with Passion.

If you believe in what you do, how you do it, and why do it, you have a powerful story to tell. Belief always translates into passion and conviction. And passion and conviction are what builds brands — in the B2C, B2B and Non-Profit worlds.

Watch Our Video Snapshot


 

SOME QUICK QUESTIONS to consider when crafting your own brand’s story:

  • Brands are bigger than features and benefits — what human relationship does your brand create?
  • Brands are a living experience — what experience, not merely a promise, does your brand deliver?
  • Bullet points don’t build brands — what role does your brand play in the lives of its buyers?
  • Never Lie
  • Who truly owns your brand? You do, of course, but how much of your brand does your customer own?
  • Brand voices are like choirs not soloists. Many voices but a single story. What story are you telling at every touchpoint?

5 Steps to a Remarkable BrandStory

Put Your Curiosity to Work

BrandStory Audit

Grab T-O-M. — the top-of-mind impressions — of everyone who touches the brand.

BrandStory Inventory

Identity what works, what doesn’t, and why. Map the competitive landscape.

Brand Values Identification

Balance the functional and human values of your brand. Prove them with a story.

BrandStory Marketing Communications Guide

Discover the aspirations of your target. Fulfill them with the reward they seek.

BrandStory Implementation

Create a brand name, logo, tagline, and content that tell a single-minded story.

Discover & Express Your BrandStory

We Offer Four Engagement Levels

1. BrandStory Quick Start   Learn More

2. BrandStory Workshop Learn More

3. BrandStory 360° Execution Learn More

4. BrandStory Lifecycle Management Learn More

Clients we have worked with