Gerry Lantz is a great business communications instructor. He uses his 5 CoreStory Outlines for Business Documents to shape his curriculum at multiple levels. He also draws upon his years of relevant advertising, marketing, and business experience. to create relevant and custom course materials that meet Ogilvy's learning needs. Recently, I worked with Gerry to tailor his Persuasive Writing course to include two new focus areas: the development of dynamic PowerPoint presentations and effective management of conference calls and WebEx meetings. This new session was extremely well-received.
Gerry is a fantastic presenter - he's engaging, dynamic and his courses are interactive and fun. Our employees gain very practical knowledge from his sessions that they use immediately. They also find his individual feedback on their own writing samples extremely valuable. I enjoy working with Gerry and highly recommend him as an instructor.
—Aimee Villella, Partner, Associate Director Learning & Development Ogilvy 5 Stars. Best writing class I've ever taken. Gerry's presentation is clear, the content completely relevant, and his style is perfect for those who are scared to write and read in public.
—Brenda Silva, Account Executive, Ogilvy, NYC I really enjoyed Gerry's class. He worked in exercises that were real world and they make the learning tangible.
—Ali Smith, Account Manager, R/GA, NY Gerry Lantz is excellent - smart, straight-shooter, relevant, receptive, constructive, balanced and inspirational. Have already begun to employ the learning.
—Maryanne DePresco, Partner, Management Supervisor, Ogilvy This course captures and delivers so much writing wisdom and put it right at my fingertips. I can apply a more persuasive structure to my business writing right away. Gerry is so human and positive.
—Chris Gierlich, Director, Experience Design, DRAFTFCB Gerry made the entire room feel welcome and unafraid to share their work and ideas. I will now write clearer and simple emails. Gerry is persuasive, engaging and energetic.
—Jon Morgan, Copywriter, R/GA Gerry is very charismatic and understands the challenges and barriers to peresuasive communication.
—Shirley Wong, Assisant Director, Data Intelligence, R/GA Gerry gets you writing the second you start the course and you can see improvement immediately. He's great, engaging and obviously knows his stuff.
—Bill Ehninger, Account Supervisor, Gotham NYC Gerry made this subject fun and informative. I learned how to simplify my writing and get the reader's attention. I'm actually looking forward to writing my next email!
—Randi Silverman, Partner,Account Supervisor,Ogilvy The exercises were helpful, real-life, and actionable. They brought learnings to life. I've been persuaded by this course!
—Brook-Lynn Luat, Senior Planner, R/GA Gerry made it a point to tie each exercise to my day-to-day work.
—Matt Barnes, Media Supervisor, DRAFTFCB Gerry clearly has the experience and know-how it takes to make all of us in the client service business better writers.
—Mike Fayne, Sr. Producer, R/GA, NYC Gerry is very charismatic and understand the challenges and barrier to persuasive communication in business.
—Shirley Wong, Associate Director, Data Intelligence, R/GA, NY Gerry Lantz rocks the writing game!!
—Carlene Mahanna, Creative Recruiter, R/GA, Interactive, NYC Gerry Lantz from Stories That Work is my “go-to” trainer for business writing. From the basics to more advanced persuasive communications, Gerry customizes his approach to address the unique challenges of people in distinct roles. His many years of experience in our industry make him uniquely qualified to deliver relevant and experiential courses teaching the 5 CoreStory Outlines for Business Documents. Participants consistently give his classes rave reviews and can immediately put their learning into action. Plus, Gerry has been great to work with. He’s flexible and always helps find the right solution for whatever challenge we’re facing.
—Leslie Heller, former VP, Manager of Professional Development, DRAFTFCB I strongly recommend Gerry Lantz to any company which wants to give itself an extra edge. Because when it comes to teaching writing skills to mid-level and senior managers, I know of no better coach and mentor than Gerry.
For us here at OgilvyOne, he has gotten rave reviews for both his advanced business writing course and his seminar on "How to Write and Manage E-mails".
The content is relevant because he uses writing samples from students' own workflow. He tailors everything and gives loads of individualized attention so that outcomes are relevant to both the student and the organization. And that's why we bring him back again and again.
—Chuck Guariglia, former Director, Career Development,OgilvyOne, NYC I printed Gerry's "5 CoreStory Outlines for Business Documents" and have them on my wall. After applying them a couple of times, business writing, even complicated documents, became second nature. Gerry's course doesn't just cover how to write, but how to think. He teaches you how to use writing as a way to organize your thoughts.
—Gina Ciniglio, Partner, Account Supervisor, Ogilvy Gerry taught me to think more and therefore, write less. He is down to earth, clearly someone who has been in the trenches.
—Robert Sadowski, Senior Producer, R/GA Gerry speaks with knowledge about both writing and our business, so it is easier to everything we learned right away.
—Chris Emond, Account Manager, R/GA Gerry's course was the perfect refresher for those that have been bogged down by stale and overused phrases. He teaches you how to be more personal and direct in your communication.
—Account Director, DRAFTFCB Gerry is very in-tune with current communication needs . . . refreshing to see that someone feels our pain.
—Liz Solomon, Account Executive, Ogilvy Can't wait to go write some emails now!
—Merideth Peck, Planner, Gotham NYC Very useful, beneficial course. Taught in an approachable and engaging manner. Everyone participated which I find rare in a course like this.
—Katie LaRochelle, Account Executive, Gotham NYC Engaging course with reality-based solutions to daily problems in business writing. Great style, very informal, so I was comfortable sharing.
—Alissa Villarreal, Account Executive, Gotham NYC No matter how highly you think of your writing skills, this refresher can spark new ideas how to them better.
—Michael Schmidt, Planner, Gotham NYC Fist pump! Engaging. Fun. Realistic.
—Noopur Shukla, Account Executive, Gotham NYC A straight-talking course that shows you how to cut through the clutter and make your point heard. Edit, edit, edit. Very personable.
—Minna Hong, Account Supervisor, Gotham NYC I really appreciated the open yet direct and honest atmosphere. Gerry stresses "normal speak." Too often I get overly formal in business writing. I'll stop using "attached please find." I will also put the desired action right upfront. I like the one-on-one edit session on our pre-course writing sample.
—Michelle Phillips, Account Director, Gotham NYC Gerry's class offers insightful and useful tools for those of us business profession who've gotten a little rusty and need some tuning up. The content and Gerry's style are just awesome.
—John Charles Scott, Account Supervisor, DRAFTFCB Thank you so much. Your workshop was extremely helpful! I gave a summarized training to our interns today and I know they enjoyed it as well.
I work in a multitude of capacities (research, new business coordination, managing our internship program and various other internal projects), so it meant a lot to me that I was able to extrapolate learnings into all areas of my unique role. I look forward to implementing your lessons.
—Lauren Durand, Strategic Planner, Momentum Worldwide, St. Louis
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