I printed Gerry's "5 CoreStory Outlines for Business Documents" and have them on my wall. After applying them a couple of times, business writing, even complicated documents, becomes second nature. Gerry's course doesn't just cover how to write, but how to think. He teaches you how to use writing as a way to organize your thoughts.
—Gina Ciniglio, Partner, Account Supervisor, Ogilvy & Mather 5 Stars. Best writing class I've ever taken. Gerry's presentation is clear, the content completely relevant, and his style is perfect for those who are scared to write.
—Brenda Silva, Account Executive, Ogilvy, NYC Gerry Lantz from Stories That Work is my “go-to” trainer for business writing. From the basics to more advanced persuasive communications, Gerry customizes his approach to address the unique challenges of people in distinct roles. His many years of experience in our industry make him uniquely qualified to deliver relevant and experiential courses teaching the 5 CoreStory Outlines for Business Documents. Participants consistently give his classes rave reviews and can immediately put their learning into action. Plus, Gerry has been great to work with. He’s flexible and always helps find the right solution for whatever challenge we’re facing.
—Leslie Heller, VP, Manager of Professional Development, DRAFTFCB I highly recommend Gerry Lantz to companies who want to raise the performance level of their managers in business communications. He's a great teacher and brings a wealth of experience to his sessions.
For Ogilvy, he has taught basic and advanced business writing courses which consistently get top ratings. Our account managers speak very highly of his skills and what they learn.
He's effective, creative, and a great guy to work with.
—Ms. Laura Tessinari, Director of Training and Development, Ogilvy Advertising Gerry Lantz is excellent - smart, straight-shooter, relevant, receptive, constructive, balanced and inspirational. Have already begun to employ the learning.
—Maryanne DePresco, Partner, Management Supervisor, Ogilvy & Mather, NYC Gerry is very in-tune with current communication needs . . . refreshing to see that someone feels our pain.
—Liz Solomon, Account Executive, Ogilvy NYC Clear communication made simple by Gerry Lantz and STORIES THAT WORK!
—Ilana Gamza, Producer, R/GA, Interactive, NYC Gerry Lantz rocks the writing game!!
—Carlene Mahanna, Creative Recruiter, R/GA, Interactive, NYC Gerry is very charismatic and understands the challenges and barriers to peresuasive communication.
—Shirley Wong, Assisant Director, Data Intelligence, R/GA Interactive I strongly recommend Gerry Lantz to any company which wants to give itself an extra edge. Because when it comes to teaching writing skills to mid-level and senior managers, I know of no better coach and mentor than Gerry.
For us here at OgilvyOne, he has gotten rave reviews for both his advanced business writing course and his seminar on "How to Write and Manage E-mails".
The content is relevant because he uses writing samples from students' own workflow. He tailors everything and gives loads of individualized attention so that outcomes are relevant to both the student and the organization. And that's why we bring him back again and again.
—Chuck Guariglia, Director, Career Development,OgilvyOne, NYC I found your training session extremely helpful and something that I will be able to draw upon to improve my writing on a daily basis. Not only was the content extremely relevant, but it was presented in an engaging and fun way. Very captivating.
—Michael Harp, Account Supervisor
OgilvyOne Gerry made this subject fun and informative. I learned how to simplify my writing and get the reader's attention. I'm actually looking forward to writing my next email!
—Randi Silverman, Partner
Account Supervisor
Ogilvy & Mather The exercises were helpful, real-life, and actionable. They brought learnings to life. I've been persuased by this course!
—Brrok-Lynn Luat, Senior Planner, R/GA Interactive
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BUSINESS WRITING: THE WHAT VS. THE HOW
For most people in business, WHAT to write is not their problem — they are experts about their work, their product, or their service—
BUT, they struggle with HOW to get their messages down on paper, into an email or a presentation, or out verbally in a speech or pitch.
THE FIVE CORESTORY OUTLINES© COMMON TO MOST BUSINESS DOCUMENTS
After writing professionally for nearly 30 years in marketing and communications and having read thousands of business documents across many industries, I am convinced there only five outlines to any business document you may want to write.
And, if you could learn these outlines, have them injected into your veins so they come out of your keyboard or pen naturally when you sit down to write, you will never struggle again with the question "how should I write this?"
Whether your purpose is to: - inform or report,
- confirm or document,
- analyze,
- plan,
- persuade,
. . .the documents that fulfill these purposes have a three-part outline, just as any story does: a beginning, middle and end.
These beginnings, middles, and ends are different and specific to each business purpose for writing. Yet, they are simple and learnable. So short and easy that all five CoreStory™ Outlines fit on a page. No matter how complex or long a document is, these five outlines can simplify your writing task.
THE STORIES THAT WORK® APPROACH TO BUSINESS WRITING IS:
- relevant
- customized
- reinforced over time so learning "sticks."
Why?
- The method is not lecture, but lots of practice. Participants write and edit early and often: before, during, and between sessions, if there are multiple sessions. Multiple sessions are recommended so learning "sticks." Skills and solutions analyzed and taught in the first session are practiced between sessions and reinforced in second or third sessions.
- Training and coaching is diagnostic and remedial: moving participants from what they know and can do to what they don't know and a higher and more confident skill level.
- Course content is relevant: because I take multiple consultative steps to get actual working documents from clients, so that learning occurs within the stuff that they write everyday.
- Grammar, syntax, and usage is taught within the context of actual working documents: rather than as principles or as exercises in some off-the-shelf seminar.
Variable Class size based on goals:
- Fifteen or fewer is ideal for the most individualized attention.
- Large groups are possible, especially when the goals are tightly focused, e.g., effective emails.
- Individual coaching for intensive skills development or document or presentation development and editing.
Flexible Sessions:
- lunch-n-learn
- half day, full day
- two and three session workshops
- 30-60-90 Day Guaranteed Improvement Program
- retained coaching, consulting and editing
Shirley Wong, Associate Director, Data Intelligence, R/GA Interactive
Gerry is very charismatic and understands the challenges and barriers to persuasive communication.
Shirley Wong, Associate Director, Data Intelligence, R/GA Interactive
Gerry is very charismatic and understands the challenges and varriers to persuasive communication.
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