Stories That Work™ Success StoryTM

Being a wordsmith, I wasn’t convinced there was something I could be taught about story-telling. Boy! Was I wrong. But the good news is the entertaining format of Gerry’s presentation and the narrative “how to” materials were excellent. Thank you, I know my presentations will improve as a result.

—Pamela Baggett-Wallis, Persuasion Communication, Public and Media Relations for Associations, Attorneys, Government Agencies and Regulated Industries

I test drove over half-a-dozen elevator pitches and discovered the key to making mine memorable. It's not what most communications pro's think. Networking is one of three keys for growing my business. By law I am not allowed to advertise, so I need to make my one-on-one communications the best they can be. So I researched and tried out methods taught by 4 different consultants that specialize in pitching to investors. I practiced and tried approaches from 3 different books and a CD workshop. Guess what? Even though I have a compelling product and a unique approach, the message just didn't seem to stick. Then I attended a workshop by Gerry Lantz and learned about Success StoryTM. At first I was skeptical. I remember commenting to my wife later that night that I "wasted a whole evening" because I didn't think I could use the material. But I did the experiment. I threw out my elevator pitch and wrote a Success StoryTM. And the results were amazing. After my very first networking event with Success StoryTM, I had two prospective investors ask me for a meeting. I am convinced that sharing my message in the form of a story is the only way to go. Success StoryTM taught me a wonderful lesson. The Way I communicate is more important that it's Weight.

—Jeff Trewella, Ph.D. Founder, Tanglewood Capital Partners

You need it when . . .

You struggle to overcome obstacles in the market or internally.
The company or individuals need to be reminded how good they are or how well they are doing or can do.
You want to inspire the troops about what is possible.
Credentials or cases in sales pitches are not compelling.
Mistakes re-occur because corporate memory is weak.
A mistake-averse culture or bureaucracy prevents breakthroughs.

SuccessStory™ delivers . . .

A compelling and memorable vignette or story that gets people going, shares a value, or re-ignites commitment.
3rd party stories or case histories that support and compel a client’s purchase decision.
An internal bank of customer stories that helps you service and sell to clients.
Corporate lore and heritage that binds the company together.

You get . . .

Success breeding more success: key learning and achievements get remembered, passed along, executed and celebrated.
A tangible record of what works and what doesn’t.
People feel good about themselves, each other and the company.
Prospects identifying their own story in your case histories.
Obstacles cut down to size.