Gerry . . . one of my more memorable events at the conference was meeting you . . . The writing exercise, the editing brought greater clarity to my future plans. The simple act of editing, of having to say something with fewer words has always been a good way to see what it is you are searching for. I do it every day, but seldom apply it to my personal direction. Good exercise.

I can apply Gerry's "3x3 Strategic Story" immediately to my work. Also, his "Action, Backstory, Climax, Destination--ABCD" formula. Gerry is very engaging and has a lot of passion for the topic. He comes at you in a different way and that's a good thing. Very constructive.

Gerry Lantz contributes a fresh array of alternatives and improvements into what has sadly become for many, mundane and pedantic business communication. He identifies and clarifies ambiguity with a sharp focus; all with a sublime simplicity so effortless, you’ll wonder why you couldn’t. His innate ability to remain true to the objective replete with invaluable insights into the product and or customer, is his hallmark of communication. Whether persuading, analyzing, teaching or just telling a story, he will improve your writing, presentation and speaking skills in short order. I highly recommend Gerry and his STORIES THAT WORK® process for any of the aforementioned applications in any field.

Thanks Gerry - we could not have gotten SureShade™ marketing materials together without you. The brochure was a monumental task that, with everything else we have going on, would not have resulted in the beautiful and effective marketing piece that it is without your enthusiastic input. Thanks for rolling up your sleeves from the STORIES THAT WORK Strategic Communications Guide to the finished copy and really making it your own. You nailed our selling story.