Stories That Work™ Strategic StoryTM

Thanks Gerry - we could not have gotten SureShade™ marketing materials together without you. The brochure was a monumental task that, with everything else we have going on, would not have resulted in the beautiful and effective marketing piece that it is without your enthusiastic input. Thanks for rolling up your sleeves from the STORIES THAT WORK Strategic Communications Guide to the finished copy and really making it your own. You nailed our selling story.

—Dana Russikoff, SureShade™ Boat Cover, Rodan Enterprises

Gerry Lantz contributes a fresh array of alternatives and improvements into what has sadly become for many, mundane and pedantic business communication. He identifies and clarifies ambiguity with a sharp focus; all with a sublime simplicity so effortless, you’ll wonder why you couldn’t. His innate ability to remain true to the objective replete with invaluable insights into the product and or customer, is his hallmark of communication. Whether persuading, analyzing, teaching or just telling a story, he will improve your writing, presentation and speaking skills in short order. I highly recommend Gerry and his STORIES THAT WORK® process for any of the aforementioned applications in any field.

—Tony De Rubeis, Director Business Development, Ferndale Confectionery USA

You need it when . . .

Nothing simplifies the process or planning has become an end in itself.
Plans are too long and cumbersome; built around too many models.
The desired actions in the company or results in the marketplace don't materialize.
Planning becomes a reactive scramble rather than a proactive pursuit of specific goals in the service of a corporate mission or vision.
People at all levels lose the thread of the corporate strategy despite endless repetition of the priorities.
People don’t own the plan, therefore they lack the commitment, direction, and drive to make it happen.

StrategicStory™ delivers . . .

A simple, memorable, compelling plan, and as brief as one page.
Clear action steps: what has to start, stop, be kept, and change.
An evolution from emulating best practice to creating “next” practice.

You get . . .

A story that makes sense to people; an easy to understand and simple to use plan organized the way people need to hear it.
Employees owning the plan because they shaped it; it’s their story. Nobody “follows” the strategy: they LEAD it and LIVE it.
Action and results. The right things happen. Goals get met.