Thanks to Gerry Lantz, we are much more sensitized to the importance of "story" in our business. As a matter of fact, our corporate story is our clients' collective stories...period. Seems obvious, but Gerry has shown us how many different ways this is true. His seminar with us continues to influence our thinking about how we do marketing and sales right through to the creation of our case studies.

Gerry's story tools for business changed the way I think about presenting myself as a salesman and a sales trainer. I was about to present to my local Chamber of Commerce, but changed my usual format and told my own personal success story using the simple narrative format Gerry had demonstrated. I turned what would have been dull, drab bullet points into a compelling story of real life crisis, obstacles overcome, discovery of the powerful seven best practices for effective sales people, and finally the financially successful climax to my story. It worked, even in a non-selling environment. Two people approached me after my presentation and have now become clients. Gerry is onto something new and powerful with tools like SuccessStoryTM and Selling StoryTM.

"Throughout my career I have had many consultants assist me in creating critical presentations. I received a lot of routine graphical "advice." Gerry is the first true professional I have encountered in this business. Gerry improved the depth and breadth of our marketing and technical story. When he finished with his input, my Selling Story was clearer even to me."

"Gerry helped us revise our credentials pitch and a sales presentation. He really knows how to add 'meat on the bones' and dial up the effectiveness of a selling presentation."

I have been to several coaching sessions prior to VC conferences, but I got more out of yours than any of the others. In particular, your comments after lunch forced me to rethink both my 30 second elevator speech as well as the introduction to my investor presentation. Since then I have had an opportunity to try it out with another venture capitalist, and it was very well received. It has also led me to come up with a new tag line for the company, “Unlocking the Power of Cell and Gene Therapy”.

Gerry Lantz’s elevator pitch suggestions made a lot of common sense. I have been doing these pitches for some time and have heard many concepts. Gerry’s were among the best. I think it was important that he challenged us to write down our thoughts using his model right then and there. I have already returned to my written statements.