You need it when . . .
- The numbers don’t speak for themselves—spreadsheets and bullet points don’t tell the full story. What actions are they prompting?
- A compelling case must be made to investors, the board, analysts, rating agencies, the press, employees.
- Shareholders want to know the key issues about the company’s performance beyond the financials.
- The payoffs are bigger than “making the numbers”—there are significant non-financial rewards.
- Financial managers don’t link the numbers to strategy, operations, and people.
- Missed targets render plans and budgets meaningless.
FinancialStory™ delivers . . .
- The salient story—excitement, emotion, and reality—integral to the numbers.
- The key strategic drivers behind the numbers stated in memorable, human terms.
- A more complete understanding of the targets and objectives the troops have to make, monitor, and manage.
- The emotional and psychological rewards (vision and goals achieved; reputation enhanced) of “making the numbers” beyond the rational operational benefit.
- The blunt edge of reality back into plans and budgets.
- A richer statement of shareholder value beyond ROI, including more subjective measures of customer loyalty, employee commitment, corporate momentum, etc.
You get . . .
- Better comprehension and proactive response to what the numbers are saying.
- The decisions you desire: approval, buy-in, funding.
- Numbers linked to flesh and blood needs, opportunities, and goals. Also, clearer alternatives and direction as to what must be done.
- Employees who understand the controls provided by financial managers.
- Corporate performance reported within a more compelling and memorable framework.
- Finance people more able to express business solutions as their role evolves from just keeping score to greater involvement with business decisions.
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