Leadership Story™
Strategic Story™
Selling Story™
Success Story™
Brand Story™
Culture Story™
Financial Story™
Gerry Lantz describes himself as a "creative guy in a business suit." After 27 years in marketing, advertising and communications, he has created STORIES THAT WORK®,a series of narrative-based tools, that help executives and corporations communicate more memorably and persuasively.

Using storytelling techniques, Gerry guides executives who struggle to turn language into thought and action and results across a broad range of business needs: devising plans and strategy, selling, creating and clarifying branding, defining success and culture, and exercising leadership.

The goal of STORIES THAT WORK® is to cut through the same-old, same-old business blah-blah and boilerplate. Using these tools, Gerry helps others create his favorite stories: how to grow business and the people in it.

LeadershipStory™Drives belief, trust, aspirations, and action
StrategicStory™Simplifies plans to inspire action, change, and results
SellingStory™Dials up the persuasive power of a pitch
SuccessStory™Celebrates what works or makes case histories compelling
BrandStory™Creates a branded experience and message that sells
CultureStory™Defines a company's character, competencies, and values
FinancialStory™Draws out the strategic narrative hidden in the numbers

Gerry is a seasoned executive who contributed to the growth and success of such clients as Unilever, Hershey Foods, and Hasbro Toys among others, while an officer at Ogilvy and DDB. As CMO at Ferrero USA, the makers of Tic Tac, Rocher, and Nutella, he directed marketing, sales, advertising, public relations, promotions and research initiatives for both global and domestic brands. He consults with corporations, communications companies, design firms, ad agencies, and executives in New York and Philadelphia.

In recognition of his contributions, Gerry has received three Effies—the American Marketing Association award for sales effectiveness, two David Ogilvy Awards—for creativity and sales effectiveness, and the Toy Marketing Association's Award for Best Marketing, Advertising, & Promotion of 2000.

Clients and Activities
Professional Services

Ogilvy, Advertising, NYC

OgilvyOne, Direct Marketing (SAP Technology), NYC

DRAFTFCB, Direct and Digital Marketing, NYC

R/GA, Digital Agency, NYC

MR YOUTH, Digital/Events Agency NYC

Momentum, Events.PR Agency, NYC and multiple cities

Weber Shandwick, Golin Harris PR, NYC and multiple cities

Octagon, Sports and celebrity PR, NYC and multiple cities

Ketchum Public Relations, NY, Dallas, Pittsburgh

DommertPhilips, Architects, Philadelphia

RG/A, The Agency for the Digital Age, NYC

Psychology of Settings, Washington, DC

Sara Robins Group, Interactive Marketing, Philadelphia

Kale Design, (HomeTracker Software), Philadelphia

Bosha Design, Philadelphia

Smart Associates, LLC, Financial Services, Philadelphia


Pennsylvania Institute of CPAs

Integrity Management Consulting, Washington, DC

IPR ZoneIT, Wayne PA

Brooklyn CareWorks, NYC

Stern & Associates, York, PA

Brooklyn CareWorks, Non-profit, NYC

A™ OnGuard, Phila., PA

SureShade, Marine Covers, Phila., PA

Executive Level Personal Branding


GlaxoSmithKline, Account Representatives

Chamber University, Chester County Chamber of Commerce and Industry, PA

Cisco Enterprise Sales, Northeast Region, Herndon, VA


Stromberg Consulting, Organizational Development, NYC

The Pacific Institute, Organizational and Cultural Development, Seattle

Entrepreneurs & VCs

Early Stage East VC Conference, Philadelphia, PA, 2004

BioLifeTech VC Conference, Baltimore, MD, 2004 & 2005

Communications Strategy and Business Development

Speaking Engagements

Brand Camp, 2010 NYC, Stop Talking the Same-Old, Same-Old Blah-Blah and Start Telling a Story

GPSEG, Phila, PA "Who Owns Your Brand?", 2011

Right Management, Phila, PA. "Get Clear about Your Personal Brand Story and Get Hired," 2010.

AMA Seminar, St. Joseph's University, Authentic Brand Conversations: Dove A Case History, 2010

ASTD International Convention, Wash. DC, Tap the Power of Story for Organizational Change, 2009

 Appreciative Inquiry Network, 2009, Washington, DC,

 ASTD, International Convention, 2009, Washington, DC, "Talk Normal. Be Heard. Dream Big. Combining the Art of Storytelling with Appreciative Inquiry to Unleash Innovation

 Golden Fleece: May, 2007 International Storytelling in Organizations Conference, Wash., D.C.: “What a savvy marketer can teach us about an authentic conversation between a brand and its customers and their stories. Dove’s “Real Beauty” and “Self-Esteem” Campaigns.”

 Keynote, “Storytelling in Organizations: Fad or Fundamental to Success? What Narrative Leaders Know that You Might Not” and full day seminar, “The Story Factor: The Narrative Way to Create Leaders, Brands, Plans, and Organizational Culture.” American Creativity Association, March, 2007.

 Keynote and break-out session at The Pacific Institute 2006 Int’l. Convention, Seattle: “How Narrative Leadership Drives Strategy and Culture.”

 Speaker, lead coach: BioLifeTech VC Conference Early Stage East VC Conference, 2002-to present.

 American Creativity Association, Austin, TX: Breakout sessions, 2005 (“SuccessStory™ and BrandStory™: Narrative Tools for Growth”) and 2006 (“Tap the Power of Story for Innovation and Results”).

 Golden Fleece: 2006 International Storytelling in Organizations Conference, Wash., D.C.: “How to Tap the Power of Story for Organizational Change.”

Guest Lectures

Stern School of Business, NYU;

Fox School of Business, Temple University

Greater Philadelphia Senior Executive Group

Company of Friends, Phila., PA

Financial Executive Networking Group, PA, NJ, NY

Writing Training

Gotham Writer’s Workshop, NYC, Business Writing

Morehead State University, KY, Creative Non-fiction


  © 2004-2010 STORIES THAT WORK®, Inc.