Gerry Lantz describes himself as a "creative guy in a business suit." After 27 years in marketing, advertising and communications, he has created STORIES THAT WORK®,a series of narrative-based tools, that help executives and corporations communicate more memorably and persuasively.
Using storytelling techniques, Gerry guides executives who struggle to turn language into thought and action and results across a broad range of business needs: devising plans and strategy, selling, creating and clarifying branding, defining success and culture, and exercising leadership.
The goal of STORIES THAT WORK® is to cut through the same-old, same-old business blah-blah and boilerplate. Using these tools, Gerry helps others create his favorite stories: how to grow business and the people in it.
Gerry is a seasoned executive who contributed to the growth and success of such clients as Unilever, Hershey Foods, and Hasbro Toys among others, while an officer at Ogilvy and DDB. As CMO at Ferrero USA, the makers of Tic Tac, Rocher, and Nutella, he directed marketing, sales, advertising, public relations, promotions and research initiatives for both global and domestic brands. He consults with corporations, communications companies, design firms, ad agencies, and executives in New York and Philadelphia.
In recognition of his contributions, Gerry has received three Effies—the American Marketing Association award for sales effectiveness, two David Ogilvy Awards—for creativity and sales effectiveness, and the Toy Marketing Association's Award for Best Marketing, Advertising, & Promotion of 2000.
Clients and Activities
Ogilvy, Advertising, NYC
OgilvyOne, Direct Marketing (SAP Technology), NYC
DRAFTFCB, Direct and Digital Marketing, NYC
R/GA, Digital Agency, NYC
MR YOUTH, Digital/Events Agency NYC
Momentum, Events.PR Agency, NYC and multiple cities
Weber Shandwick, Golin Harris PR, NYC and multiple cities
Octagon, Sports and celebrity PR, NYC and multiple cities
Ketchum Public Relations, NY, Dallas, Pittsburgh
DommertPhilips, Architects, Philadelphia
RG/A, The Agency for the Digital Age, NYC
Psychology of Settings, Washington, DC
Sara Robins Group, Interactive Marketing, Philadelphia
Kale Design, (HomeTracker Software), Philadelphia
Bosha Design, Philadelphia
Smart Associates, LLC, Financial Services, Philadelphia
Pennsylvania Institute of CPAs
Integrity Management Consulting, Washington, DC
IPR ZoneIT, Wayne PA
Brooklyn CareWorks, NYC
Stern & Associates, York, PA
Brooklyn CareWorks, Non-profit, NYC
A™ OnGuard, Phila., PA
SureShade, Marine Covers, Phila., PA
Executive Level Personal Branding
GlaxoSmithKline, Account Representatives
Chamber University, Chester County Chamber of Commerce and Industry, PA
Cisco Enterprise Sales, Northeast Region, Herndon, VA
Stromberg Consulting, Organizational Development, NYC
The Pacific Institute, Organizational and Cultural Development, Seattle
Entrepreneurs & VCs
Early Stage East VC Conference, Philadelphia, PA, 2004
BioLifeTech VC Conference, Baltimore, MD, 2004 & 2005
Communications Strategy and Business Development
Brand Camp, 2010 NYC, Stop Talking the Same-Old, Same-Old Blah-Blah and Start Telling a Story
GPSEG, Phila, PA "Who Owns Your Brand?", 2011
Right Management, Phila, PA. "Get Clear about Your Personal Brand Story and Get Hired," 2010.
AMA Seminar, St. Joseph's University, Authentic Brand Conversations: Dove A Case History, 2010
ASTD International Convention, Wash. DC, Tap the Power of Story for Organizational Change, 2009
Appreciative Inquiry Network, 2009, Washington, DC,
ASTD, International Convention, 2009, Washington, DC, "Talk Normal. Be Heard. Dream Big. Combining the Art of Storytelling with Appreciative Inquiry to Unleash Innovation
Golden Fleece: May, 2007 International Storytelling in Organizations Conference, Wash., D.C.: “What a savvy marketer can teach us about an authentic conversation between a brand and its customers and their stories. Dove’s “Real Beauty” and “Self-Esteem” Campaigns.”
Keynote, “Storytelling in Organizations: Fad or Fundamental to Success? What Narrative Leaders Know that You Might Not” and full day seminar, “The Story Factor: The Narrative Way to Create Leaders, Brands, Plans, and Organizational Culture.” American Creativity Association, March, 2007.
Keynote and break-out session at The Pacific Institute 2006 Int’l. Convention, Seattle: “How Narrative Leadership Drives Strategy and Culture.”
Speaker, lead coach: BioLifeTech VC Conference Early Stage East VC Conference, 2002-to present.
American Creativity Association, Austin, TX: Breakout sessions, 2005 (“SuccessStory™ and BrandStory™: Narrative Tools for Growth”) and 2006 (“Tap the Power of Story for Innovation and Results”).
Golden Fleece: 2006 International Storytelling in Organizations Conference, Wash., D.C.: “How to Tap the Power of Story for Organizational Change.”
Stern School of Business, NYU;
Fox School of Business, Temple University
Greater Philadelphia Senior Executive Group
Company of Friends, Phila., PA
Financial Executive Networking Group, PA, NJ, NY
Gotham Writer’s Workshop, NYC, Business Writing
Morehead State University, KY, Creative Non-fiction